Practical launch guidance

A kennel camera setup your team understands.

Before customers are invited, agree the views, the operating routine and the words customers will see.

The launch blueprint: Woof Watch offers pricing and launch guidance you can follow. Your kennel chooses the price and approves the customer-viewing boundaries; the guidance does not guarantee sales or eliminate every customer question.

1. Choose a sensible customer view

Walk through the proposed camera coverage. Identify suitable dog areas and exclude staff, welfare, changing, bathroom and other private spaces. Agree the actual view rather than just the number of cameras.

2. Set viewing times around the routine

Consider feeding, cleaning, rest and group activities. Agree viewing windows and show the team how to pause access when it is needed.

3. Walk through the staff tasks

Check how a customer receives access, which cameras and dates they are assigned, and who handles access changes. Decide which team member deals with care questions and how technical problems reach Woof Watch.

4. Explain the service to customers

The following is example wording to adapt to your actual setup before use:

“Camera viewing is an optional extra during the viewing times we confirm with you. Your dog may be resting or temporarily out of view. Access may pause while our team looks after the dogs. For a question about your dog’s care, please contact our team through the usual route.”

Confirm that the final wording matches the customer experience, including what they see outside viewing hours or during a pause.

5. Choose the price and introduce the option

You set the price. Use our pricing and launch guidance if it is useful, and keep the service optional. Personal photo updates can continue alongside it.

6. Review what actually happens

Look at paid uptake, questions from owners, staff time, camera reliability and whether the selected views remain appropriate. Review the benefits and difficulties together before expanding.

See how it would work at your kennel.

Tell us a little about your setup. We’ll reply by email and explain the next step. No commitment to install.

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