Privacy policy

Last updated: 8 September 2026.

Who is responsible for your information

“Woof Watch”, “we”, “us” and “our” refer to the Woof Watch camera service. Woof Watch is the data controller for its own business enquiries, pilot applications, account administration, billing, service security and direct support.

When a boarding kennel or doggy daycare decides why and how cameras are used for its staff, customers, dogs and bookings, that facility is normally responsible for those decisions. Woof Watch may process camera-access and booking information on the facility's instructions to provide the platform. The facility remains responsible for its camera purpose, placement, notices, access rules and any separate recording system. This policy is not a blanket statement that every facility camera use complies with data-protection law.

Information we collect

• Contact details, including name, business email and an optional phone number.
• Facility and pilot details, including business name, postcode, facility type, capacity, proposed camera areas, existing CCTV, connectivity, PIF status and decision-maker status.
• Service information needed for an active pilot or paid service, such as facility account, booking, access dates, viewing entitlement, support and billing records.
• Technical and security information, such as page URL, referrer, browser or device details, timestamps, service logs and access events needed to deliver and protect the service.
• Messages and other information you choose to provide when you contact us.

Why we use information

We use information to take steps you request before a contract, provide and administer a pilot or paid service, respond to support, operate and secure camera access, prevent misuse, maintain business and accounting records, and meet legal obligations. Depending on the activity, the basis is normally steps at your request before entering a contract, performance of a contract, Woof Watch's legitimate interests in running and protecting the service, or a legal obligation. Where a use genuinely relies on consent, you may withdraw that consent for future use.

Camera partnership enquiries

The enquiry form sends your facility name, email address, selected facility type and any optional postcode, existing-camera information or question only when you actively submit it. It does not send the details while you type or save an unfinished enquiry for later contact. Submission records that you asked Woof Watch to reply by email about your facility; it is not permission for unrelated marketing or cold calls.

Submitted enquiries include an enquiry identifier, the page URL, referrer, submission time and any source, medium or campaign tags present in the enquiry-page URL. These help identify and respond to the enquiry. The form does not store your entered contact details in browser storage and does not load third-party marketing analytics.

Enquiries are sent to a restricted AWS lead-capture service and stored as server-side encrypted text records in a private S3 bucket. An owner notification email is also attempted. A successful receipt means the enquiry has been stored, even if email notification is delayed or fails. If receipt cannot be confirmed, the page keeps your entered details visible and offers an email fallback. It does not automatically resend in the background. A person reviews the enquiry before any installation is confirmed.

Requests to speak to an existing kennel owner

If you request a client introduction, we record that preference and any question you choose to provide with your enquiry. We reply to you and check whether a suitable client is willing and available. We agree the introduction with both sides before sharing contact details. Submitting the request does not automatically send your details to another kennel.

Camera viewing and temporary stream data

Woof Watch uses account, booking, access and technical information to issue secure viewing access, enforce dates or viewing windows, support the service and investigate faults or misuse. Where temporary video segments are created solely to deliver a live stream, they are intended to be short-lived and are normally removed within about one hour. This does not cover a facility's separate CCTV recorder or any recording the facility controls.

Who receives information

We do not sell personal information. We share only what is needed with the relevant facility and service providers used for cloud hosting and storage, email and messaging, payments, support and service security. We may also disclose information where required by law or to establish, exercise or defend legal claims. Providers receive only the information needed for their role and are subject to their applicable service and data-processing terms.

International processing

The current website lead endpoint and lead storage are configured in the AWS US East (Northern Virginia) region, so a submitted application may be processed in the United States. AWS states that its Data Processing Addendum and UK GDPR Addendum apply automatically to relevant customers and include the UK transfer addendum for applicable transfers. Woof Watch remains responsible for its own configuration and transfer assessment. See AWS's UK GDPR information or ask Woof Watch for the current provider information.

How long we keep information

• Unsuccessful or inactive pilot applications and business enquiries: reviewed at least annually and normally deleted within 24 months of the last substantive contact, unless they form part of a complaint, dispute or legal record.
• Opt-out records: a minimal email address, request date and suppression status may be kept for as long as reasonably needed to honour the request and avoid contacting that address again.
• Active pilot, account, booking, access and support records: kept while needed to provide the service and normally for no more than 24 months after the last relevant access or support activity, unless the record is needed for billing, a dispute, security investigation or the facility contract.
• Contracts, invoices, payments and core accounting records: normally kept for up to six years after the relevant transaction or business relationship, where needed for tax, accounting or legal claims.
• Temporary live-stream segments: normally removed within about one hour where the Woof Watch live-stream delivery process creates them.

The lead store currently relies on scheduled manual review rather than an automatic deletion timer. Records may be removed earlier when no longer needed, and may be retained longer only where a documented legal, contractual, security or dispute reason applies.

Your information rights

Depending on the information and the reason it is used, you may ask for access to your personal data, correction of inaccurate data, deletion, restriction, or a portable copy, and you may withdraw consent where consent is the basis. These rights are not absolute and may be limited where another lawful reason requires the information to be kept. There is no solely automated final decision on a free-pilot application.

Your right to object

You may object at any time to direct marketing. You may also object to processing based on legitimate interests because of your particular situation. Email admin@woofwatch.co.uk. Woof Watch will stop direct marketing and will assess any other objection against the reason the information is needed.

Complaints and contact

To exercise a right, ask a privacy question or request the current provider and transfer information, email admin@woofwatch.co.uk. We may need to verify your identity. If your request concerns a facility's camera placement, staff monitoring, customer eligibility or separate CCTV recording, contact that facility too.

You may also complain to the UK Information Commissioner's Office. See ICO complaints. The ICO explains that retention periods or retention criteria and the rights available to individuals should be included in privacy information; see its right-to-be-informed guidance.