£400 a month
Customer-viewing sales generated by the service.
Beacon Barkers kennel camera case study
£400 a month in customer-viewing sales—with all 15 cameras supplied free.
Woof Watch supplied, professionally installed and wired every camera at no upfront cost. Beacon Barkers started with six and asked for six more within one month.
The result: £400 a month in customer-viewing sales, all 15 cameras supplied free across the site, automatic viewing links and fewer anxious customer messages.
The result at a glance
More reassurance for customers. Less chasing for the team.
Beacon Barkers added a service customers wanted, while Woof Watch handled the cameras, installation and technology behind it.
15 cameras, all free
Woof Watch supplied, installed and wired the entire camera setup free of charge.
Less reassurance admin
The team reports fewer “How is my dog?” and photo-request messages.
The problem
Customers wanted reassurance. Staff had dogs to care for.
Like any busy boarding kennel, Beacon Barkers heard from owners who missed their dogs and wanted to know how they were getting on. Individual photo requests and “How is my dog?” messages took staff attention each time an anxious owner needed reassurance.
The kennel needed a service customers would value without giving them unrestricted access or adding another repetitive task for the team.
The first step
Six cameras, supplied, installed and wired for free.
Woof Watch supplied and professionally installed six kennel cameras at no upfront cost to Beacon Barkers. The kennel chose the customer viewing price and the areas customers could see.
The service began generating £400 a month in customer-viewing sales. One month later, Beacon Barkers asked Woof Watch to add another six kennel cameras—also supplied, installed and wired for free.
The expansion
When it worked, they expanded it.
Two months after the second installation, Beacon Barkers asked for three more cameras, also supplied free: two cameras covering the exercise paddocks and one in the cuddle lounge. Woof Watch installed and wired those too, bringing the total to 15 cameras without Beacon Barkers paying for the equipment or installation.
The team tells customers when their dog will be in a paddock or the cuddle lounge. Owners can tune in at the right time and see part of the experience for themselves, while the kennel decides when and where viewing is available.
The easy bit
Viewing links arrive automatically.
Woof Watch integrated with the Beacon Barkers booking system. Each customer receives their private viewing link automatically, so staff do not need to create and send every link by hand.
The real payoff
A calmer customer experience that earns its keep.
Beacon Barkers reports that customers love Woof Watch. Owners can feel closer to their dog during the stay, which improves their experience and gives them another reason to return.
The kennel also reports fewer anxious messages asking for another photo or an update. Instead of repeatedly stopping to reassure customers, the team can spend more of that time caring for the dogs.
The clearest proof: Beacon Barkers started with six free cameras, then chose to grow to 15—all supplied and installed by Woof Watch for free. The team expanded only after seeing how customers responded in the real kennel.
What would the same outcome look like for your kennel?
Imagine offering customers a reassuring extra, earning a share every time it sells and cutting down some of the messages that interrupt a busy day. Woof Watch supplies and installs the agreed camera setup for free, handles the technology and can reuse compatible cameras you already have.
You do not buy the supplied equipment, pay a fixed monthly fee or sign a fixed contract. You choose the viewing areas and times, set the customer price and keep 50% of viewing payments. If it does not suit your kennel, cancel anytime and we remove our equipment free of charge.
Every kennel and result is different. We assess your site, existing cameras, connectivity and suitable customer views before agreeing an installation.
Your questions
Beacon Barkers: the practical questions
Did Beacon Barkers pay for any of the 15 cameras or their installation?
No. Woof Watch supplied, professionally installed and wired all 15 cameras free of charge under the customer-viewing partnership.
How much did the customer-viewing service sell?
Beacon Barkers began generating £400 a month in customer-viewing sales. This is turnover from viewing purchases, not a guarantee of results for another kennel.
Why did Beacon Barkers grow from six cameras to 15?
After seeing the response to the first six cameras, the kennel requested another six after one month. Two months after that installation, it requested two exercise-paddock cameras and one cuddle-lounge camera.
Does the team have to send every viewing link?
No. Woof Watch integrated with the Beacon Barkers booking system so customers receive their private viewing links automatically.
Did cameras create more customer messages?
Beacon Barkers reports fewer anxious messages asking how a dog is or requesting another photo. Customers can check in during the viewing times the kennel chooses.
Give customers reassurance without buying a camera system.
Tell us about your kennel and any cameras you already have. We will assess the site and explain how the free partnership could work.